Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace Download Free

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Original Title:	Positioning: The Battle for Your Mind
ISBN:	0071373586 (ISBN13: 9780071373586)
Edition Language:	English

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Al Ries

Paperback | Pages: 213 pages

Rating: 4.04 | 14498 Users | 376 Reviews

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The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:


Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
Position a follower so that it can occupy a niche not claimed by the leader
Avoid letting a second product ride on the coattails of an established one.
Positioning also shows you how to:


Use leading ad agency techniques to capture the biggest market share and become a household name
Build your strategy around your competition's weaknesses
Reposition a strong competitor and create a weak spot
Use your present position to its best advantage
Choose the best name for your product
Determine when-and why-less is more
Analyze recent trends that affect your positioning.
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Identify Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Title	:	Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
Author	:	Al Ries
Book Format	:	Paperback
Book Edition	:	Anniversary Edition
Pages	:	Pages: 213 pages
Published	:	January 3rd 2001 by McGraw-Hill Companies (first published 1980)
Categories	:	Business. Nonfiction

Rating Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

Ratings: 4.04 From 14498 Users | 376 Reviews

Weigh Up Out Of Books Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

In my job, there's some downtime. It's feast or famine writing. So our superiors have requested that in these periods of nothingness we delve into some reading with the goal of honing some sort of skills, i.e., professional development. Ok. Fine. Positioning: The Battle for Your Mind is one of the books on our list.This is certainly not a book I would have ever picked up on my own, and I've yet to determine if it's made an impression on me. Hmmmmm. Well, yeah, I guess it has a little bit. Some

An oldie but certainly a goodie. It would be interesting to have this rewritten with today's companies in mind, however the general principals here still ring true. The key takeaway for me here was a not so subtle reminder of just how important a name is when it comes to successful branding & positioning. You'll always be coming from a long way back if you're having to continually compensate for a product or company name that's not right for your position.

I'm not sure it's even four stars. I've really struggled through the bigger half of the book, but maybe its just me bored of reading advertising/marketing stories and preferring anything else. For those who want a short version, there's an old interview "The mind is the ultimate battlefield" with Al Ries - it perfectly served me since the university days and gave a good enough understanding of what the big idea is.There are certain values of the long read:- historical overview of marketing

It turns your head around, forcing you to think outside-in. It's not about what your product is, it's about how they perceive it. It's not what you say, it's how they get it. From positioning a candy bar, a bank, a country or the church, the book presents the basic principles for doing it. Examples are insightful although because it's a classic, they are a little old. Nevertheless a great book.



This is, like so many books of its type, a very good pamphlet with about 170 pages of unnecessary examples.

The core course of marketing.